Training and Instructions
Search Term Mining
​
How to Speak Search Term
Work with the algorithm so it loves you. You want it on your side to give you an advantage over your competitors.
Your Search Term Report is the most important piece of the campaign strategy. It determines your success and profitability.
Search term mining is like gambling. You will mine those terms to make small bets toward your goal of making big moves.
The keywords will help to build a good structure to get the attention of the algorithm
Tip: Step by step training and instructions often include why a process is done. This can help the student or audience remember it.
Create Your Campaign
The Amazon Campaign Manager is intended to manage bids and budget
Start with a manual targeted campaign for Search
Copy and paste the information from your Campaign outline into the Campaign Manager
The start date is the day the campaign is made
It will not have an End Date
A good starting budget is $500
It will take about 30 days for the campaign to show some results
The budget should be uncapped
Expect the spend to be about $250 a day with a $500 budget
The budget should be above the projected adspend so you don't run out of money
If money is tight, choose fewer keywords with a higher budget
Use the keywords you can afford and use a budget above what you intend to exceed
